Timex Expands the Atelier Line With The Swiss-Made Chronograph Quartz M1q

Following the Atelier GMT24 M1a and Atelier Marine M1a, Timex is now extending the collection into chronograph territory with the new Atelier Chronograph Quartz M1q. This is a release that brings the line’s restrained, design-led aesthetic into a more practical and more attainable format. While the Atelier range also includes a titanium automatic model, the titanium quartz chronograph is the version that feels more relevant to the broader affordable luxury conversation, with pricing set at €700 on rubber and €800 on bracelet.

Offered in two variants, the new Timex Atelier Chronograph Quartz M1q comes either on a stainless steel bracelet or a black synthetic rubber strap, with both versions sharing the same 40mm Swiss-made stainless steel case, black dial layout, double-curved sapphire crystal, and 100 meters of water resistance.

The Atelier look is becoming easier to read

What makes this release interesting is not just the fact that Timex added a chronograph. It is that the watch stays very close to the visual discipline the Atelier line has been trying to establish from the start. The dial layout looks restrained, the case feels structured rather than soft, and the overall impression is one of balance over spectacle.

This is not a loud retro chronograph and it is not trying to be one. The black dial, silver subdials, tachymeter bezel, and date at 6 o’clock give the M1q a familiar format, but one that feels more composed than playful. Timex appears to be aiming for a watch that looks premium through proportion and texture, not through excess.

The quartz model is the one that keeps this launch grounded

There is also a practical reason this release stands out. In a collection that already stretches into a much higher price tier, the quartz chronograph is the model that keeps Atelier connected to the broader accessible segment.

A Swiss-made quartz chronograph will not excite every enthusiast in the same way as a mechanical release, but that is not really the point here. The appeal is that Timex can bring the Atelier design language into a format that is easier to own, easier to live with, and still premium enough on paper to justify its place above the brand’s usual entry-level catalogue.

Timex describes the watch as using a skeletonized stainless steel case reinforced by a plated steel mid-case. The phrasing is slightly unusual, but the visual result is clear enough. This is a chronograph case with stronger geometry and a more sculpted feel than a generic round sports watch.

At 40mm wide, 48.11mm lug-to-lug, and 12.7mm thick, the proportions look sensible for a modern chronograph that wants presence without excess. It should land in a comfortable middle ground for many wrists, especially for buyers who want something substantial but not oversized.

On the stainless steel bracelet, the Atelier Chronograph Quartz M1q looks more complete and more architectural. The integrated visual flow between case and bracelet suits the line’s cleaner identity, and the butterfly deployant clasp keeps the presentation tidy. For buyers drawn to the watch’s more elevated side, this is likely the version that will feel most coherent.

On the black rubber strap, the same watch becomes a little more relaxed and more overtly sporty. It still carries the Atelier aesthetic, but in a way that feels easier to wear as an everyday piece. At €700, it is also the lower entry point into the line’s chronograph offering.

Specs, Pricing & Availability

The new Timex Atelier Chronograph Quartz M1q is available in two versions, with pricing set at €700 for the model on the black NBR synthetic rubber strap and €800 for the version on the stainless steel bracelet. That keeps the new chronograph below the titanium automatic Atelier, which sits in a far more expensive bracket at around €2,000.

In practical terms, this is the release that makes the Atelier line easier to access. It is still a premium-positioned Timex rather than a budget buy, but within the collection it is clearly the more attainable option.

With the Atelier Chronograph Quartz M1q, Timex is giving its newer premium line another clear point of definition. Following the GMT24 M1a and Marine M1a, this release shows that Atelier is not being built around one style or one complication, but around a broader idea of measured, design-led watchmaking.

The quartz chronograph is especially significant because it brings that idea into a price bracket that feels far more reachable than the titanium automatic. It will not be the Atelier model that appeals most to movement purists, but it may be the one that best explains what Timex is trying to do with the collection: offer a more refined, more composed alternative within its catalogue, without losing sight of everyday usability.