When Seiko and Pepsi join forces, the result is nothing short of historic. The Seiko Pepsi SRPL99 SSK047 official collaboration introduces two limited‑edition Seiko 5 Sports models that finally transform the legendary “Pepsi” nickname into an authentic, licensed design. With the SRPL99 diver and the SSK047 GMT, collectors can now own a genuine piece of Seiko × Pepsi history.
Seiko Pepsi SRPL99 SSK047 official collaboration
While the red-and‑blue bezel combo has been informally dubbed “Pepsi” by fans for decades, this duo of releases makes it official. The SRPL99 draws from Seiko’s 1990s SKX-style dive watches with vintage Pepsi branding, while the SSK047 blends modern Pepsi branding and a GMT function. Each model features its respective Pepsi logo on the dial and exhibition caseback. Both are limited to 7,000 units globally.
Design & Style
SRPL99
Silver‑white dial with blue‑outlined lume markers; unidirectional bezel using red for the first 20 minutes, blue thereafter. Features the 1990s Pepsi script logo at 6 o’clock.
SSK047
Stainless‑steel case coated in black hard PVD and a matte black dial framed by a bidirectional blue/red bezel to show day/night time zones. The modern Pepsi wordmark sits at 6 o’clock on the dial.
Specifications & Movement
SRPL99
Movement: Caliber 4R36 (automatic, manual winding, ~41 h power reserve)
Water Resistance: 100 m / 10 bar
Crystal: Hardlex front and caseback
SSK047
Movement: Caliber 4R34 (automatic GMT movement, dual‑time display, ~41 h power reserve)
Water Resistance: 100 m / 10 bar
Crystal: Hardlex with smoked display back
Limited to 7,000 pieces per model worldwide, these watches are set to become instant collector favorites. Launching in September 2025, both models come in exclusive Pepsi‑themed can‑style packaging.
- SRPL99 Diver: Approx. €420
- SSK047 GMT: Approx. €590
Considering the rarity, official branding, and mechanical pedigree, these watches offer remarkable value in today’s competitive watch market.
Why It Matters
This launch is more than cosmetics—it’s a watershed moment: Pepsi officially lends its name and branding to a watch series, legitimizing a decades‑old nickname. With limited runs of 7,000 units per model, these watches offer collectible rarity along with Seiko’s enduring reputation for value.
Each model is packaged in distinctive Pepsi‑themed cans, engraved with limited‑edition serials.
Who It’s For
Perfect for:
- Collectors wanting a genuine Pepsi‑branded timepiece
- Fans of Seiko’s retro SKX aesthetic seeking modern reliability
- Travelers or GMT enthusiasts after bold style with dual‑time functionality
Both the SRPL99 and SSK047 are available for pre‑order now and are set to ship in September 2025. They are offered globally via Seiko boutiques and select authorized retailers. Given their likely demand, early ordering is recommended.
