Casio Launches the New AQ‑240E: Retro Meets Modern in a Brilliant Hybrid Timepiece

Casio has officially launched its newest Vintage hybrid series: the AQ‑240E line. With a seamless fusion of classic analog elegance and modern digital functionality, the Casio AQ‑240E aims to appeal to lovers of both retro styling and everyday practicality. In this announcement article, we explore the design, key features, variants, availability, and what sets this watch apart in 2025’s crowded market.

Features That Go Beyond the Dial

One of the reasons Casio remains a leader in the affordable watch segment is its ability to layer functionality beneath design. The AQ‑240E doesn’t shout about its features, it integrates them seamlessly.

You get a daily alarm, stopwatch precision down to 1/100th of a second, and a digital calendar that recognizes short months automatically. There’s also a 12/24-hour time format switch, and the analog-digital layout makes checking time intuitive no matter the setting. For the person who values efficiency without sacrificing aesthetic, this is exactly the kind of no-compromise configuration that works.

Battery life is solid at around three years, which means you won’t be worrying about a recharge or replacement any time soon. Water resistance is rated for daily wear, fine for light splashes and rain, though not designed for swimming or diving.

Casio smartly offers three colorways of the AQ‑240E, giving it enough style flexibility to suit different tastes and wardrobes:

• AQ‑240EG‑9A: Gold-ion plated version with a warm gold-tone dial and matching bracelet for a dressier vibe.
• AQ‑240E‑7A: Silver/Chrome version with matching silver dial for a clean, classic look.
• AQ‑240E‑3A: Silver case with a teal / blue-green dial that adds subtle pop and character.

There’s no shortage of retro-inspired watches in today’s market, but the AQ‑240E succeeds where others fall flat. It doesn’t merely imitate older styles: it evolves them. It offers a vintage look without outdated limitations.

For those familiar with Casio’s long history of compact hybrid watches, this feels like a mature successor to earlier models like the AQ‑230, only better refined, better proportioned, and more wearable across contexts.

Pricing, Availability & Where to Get One

According to early reports, Casio plans to launch the AQ‑240E series first in Japan, with UK markets following soon after. The AQ‑240E is priced to move, with a suggested retail around £54.90 for the standard silver and teal models, and slightly higher for the gold-tone variant, which lands at £74.90.

With the right blend of aesthetic charm, practical function, and pricing that respects its roots, the AQ‑240E is poised to be one of Casio’s standout releases this year.