Bamford Mayfair 2.0: The Modular Watch That Might Change the Game

The Bamford Mayfair 2.0 marks a bold step in modern watch design. It’s not just a chronograph, it’s a modular concept that lets you reinvent your wrist in seconds. Each Mayfair 2.0 comes with four interchangeable outer case attachments and two straps, giving wearers total freedom to change color and character on the fly. These outer cases are made of an already familiar material: bioceramic.

This is more than a new colorway. It’s an evolution of personal expression, built for those who see watches not only as tools but as extensions of personality.

At the heart of the Mayfair 2.0 lies a titanium core that offers both strength and lightness. Around it, each watch features four easily swappable outer shells made from bioceramic or high-density polymer. These snap securely into place, transforming the look instantly: from bold green or vivid pink to minimalist white or deep blue.

The chronograph’s 40 mm size strikes a perfect balance. Water-resistant to 100 m (and no, don’t worry about interchanging cases), it’s ready for almost anything. Inside beats a Swiss Ronda 3540.D quartz movement, chosen for its reliability and precision.

A Palette of Personalities

The Bamford Mayfair 2.0 is offered in four different sets, each with four interchangeable casings that fit over a titanium inner case. Just so you understand this concept better, this is what you get when you buy one of these, something we have never seen before:

Thanks to its interchangeable outer shells, one watch effectively becomes four, which is pretty crazy to say. If you add the 2 straps to the equation, that is EIGHT different combinations. Whether you’re dressing for work, travel, or a night out, the Mayfair 2.0 adapts instantly, no tools, no fuss.

Bamford London has long blurred the line between customization and craftsmanship, and the Mayfair 2.0 pushes that vision further. It’s playful yet precise, colorful yet credible. The titanium core ensures durability; the modular design ensures you’ll never get bored.

We mentioned 2 straps before. Each set includes two distinct straps: a solid rubber strap in black or white for a clean, modern look; and a two-piece woven strap made from recycled plastic featuring a bold chevron pattern that complements the outer case colors.

If you are wondering what the subdials do: The sub-dial at twelve o’clock functions as a 1/10-second counter, operating alongside the 30-minute counter at nine o’clock, which automatically transitions into a 10-hour counter once the first thirty minutes have passed. The 30-minute totalizer features three colored segments that echo the tones of the interchangeable cases, visually linking each watch’s modular color palette.

Bamford London has long blurred the line between customization and craftsmanship, and the Mayfair 2.0 pushes that vision further. It’s playful yet precise, colorful yet credible. The titanium core ensures durability; the modular design ensures you’ll never get bored.

For collectors, this is a refreshing proposition

Pricing, Availability & Where to Get One

The Bamford Mayfair 2.0 is priced at around £495 / €575 / US $625, available directly through their website and select authorised retailers. Each set includes four interchangeable outer cases and two straps, offering up to eight combinations in one package. The watch ships worldwide, with delivery available across the UK, EU, and beyond. Given its limited production and high demand, it’s advisable to order directly from the official site to secure your preferred colour set.